A new updated visual identity for Blue House Korean Restaurant. The identity was created as a flexible system, allowing its elements to be pulled apart, remixed, and expanded into patterns, textures, and layouts that live across every touchpoint. This approach gives Blue House a cohesive yet dynamic look—one that feels warm, modern, and designed to grow alongside the community it serves.
Branding and Identity
Branding and Identity
Once the brand was re-established, it was rolled out at Blue House’s third restaurant location during a city-recognized grand opening, where the owners and restaurant were formally acknowledged by the Mayor. The updated logo and brand identity are now being implemented across the first two locations to create a cohesive, unified brand experience.
