K(NO)W MORE
KNOW MORE is campaign presenting a new form of Sex Education.
Revealing the truth about sex in an unexpected way.
@lbhealthdept
Emphasis:
Ethnographic Research. Graphic Design. UX
Revealing the truth about sex in an unexpected way.
@lbhealthdept
Emphasis:
Ethnographic Research. Graphic Design. UX
Long Beach, CA, has the second highest rates of chlamydia and syphilis and the third highest rate of gonorrhea in California. The Health Department asked us to research about STD misconceptions and discussions about Pre-Exposure Prophylaxi (PrEP) and to develop a multi-platform safe sex awareness campaign targeted for residents of the City of Long Beach, due to its dramatic increase of sexually transmitted diseases (STDs) during the past two years.
The campaign idea was presented to the Long Beach Health Department and has been launched in the summer of 2018.
By presenting straightforward information about sexual practices and the reality of STDs, this campaign seeks to debunk misconceptions and encourage safe sex practices, condom use and testing rates among Long Beach’s younger generations.
Through engaging and light-hearted graphic designs to overcome language barriers with pictograms, this sexual education campaign promotes positive sexual messaging that focuses on the facts in an empowering and honest presentation: “Know More About STDs So There Will Be No More STDs.”
By presenting straightforward information about sexual practices and the reality of STDs, this campaign seeks to debunk misconceptions and encourage safe sex practices, condom use and testing rates among Long Beach’s younger generations.
Through engaging and light-hearted graphic designs to overcome language barriers with pictograms, this sexual education campaign promotes positive sexual messaging that focuses on the facts in an empowering and honest presentation: “Know More About STDs So There Will Be No More STDs.”
